Coinage

Info

Launched in 2022, Coinage is a first of its kind web-based show looking to tell a fuller story of cryptocurrency and shine a more approachable light on the industry. The team came to me in search of a visual brand that flipped the perception of crypto companies (dark, inaccessible, difficult to understand) on its head.

In addition to the full visual identity, I developed brand guidelines, social media templates, landing page designs, and merch that felt fresh, future-facing, and a little bit out there — all in service of making followers comfortable with the idea of cryptocurrency and offering an approachable place to connect.